24 May.

How the gig economy will boost HubSpot as a platform

HubSpot has come a long way in its journey to become less of a tool and more of a platform. But like me, you may still be asking “what’s the difference between HubSpot as a tool vs. HubSpot as a platform?”

The answer is that when HubSpot was operating more like a tool it was often used as a standalone solution to solve simple challenges. However, as a platform it’s constantly pushing and pulling data between multiple other tools and data sources to solve complex challenges that touch many functional areas in a business. Often, HubSpot is the very foundation (or platform) these integrations and data flows are pivoting arounding.

The increased focus on the HubSpot Connect program and the extension of the HubSpot APIs makes it possible to connect tools to form these kinds of business solutions.

There’s already plenty of functionality within HubSpot, but now you’ll need to know more

At On The Bench, we decided that while in our infancy, we would focus our real-time support marketplace on HubSpot — and as we mature, we’ll add other MarTech tools that experts can get support with, and provide support to others on.

In Scott Brinker’s latest MarTech infographic, there are over 8000 different tools — so it’s no surprise there is no way that one person or one agency is able to know what each and every one does, and how to operate all of them..

As we’ve seen, there are already many people who’ve gone deep into one particular area of HubSpot but need support in others!

The HubSpot Connect program looks to filter these tools, so there are just a few in each category that are part of the Connect program with integrations built in and around HubSpot.

Go deep in particular functionalities, and partner with other experts for the rest

With the size of the MarTech industry today, you can’t be a jack of all trades, but a master of none; You need to know more than just how to drive a tool — you need to know how to make it fly!

The advice given at the HubSpot Partner Day recently was to go deep into a particular set of tools, and become known for that — and then partner with other agencies or freelancers to fill in as you need.

The gig economy continues to grow and align to this thinking

“The gig economy is now estimated to make up about 34% of the workforce, and is expected to reach 43% by the year 2020,” said Intuit (INTU) CEO Brad Smith in their recent results broadcast.

The gig economy refers not only to freelancing, but also to the concept of businesses and agencies trading smaller set pieces of work.

Whether you’re an agency with deep expertise in certain functions in and around HubSpot or one of the Connect tools, or even a freelancer, On The Bench now provides a way for you to find and manage your MarTech gigs.

Author: Daryn Smith