13 Jun.

How to Become a Facebook-Worthy Marketing Hire

Some of the World’s most sought-after marketers work at big tech companies like Facebook — but would you have what it takes to join their team if you were given the opportunity?

One of the values that drive the culture at Facebook is:

“Moving fast enables us to build more things and learn faster. We’re less afraid of making mistakes than we are of losing opportunities by moving too slowly. We are a culture of builders, the power is in your hands.”

I think this is the value that would prevent most marketers getting a marketing job at one of the big tech companies, as many marketers, like most of us, just don’t move fast enough and are too obsessed with tiny details, so we don’t GSD.

With that said, here are three ways to become the kind of marketer Facebook would hire:

Get yourself a Marketing platform

You need to empower your marketing team with a platform that lets you make quick changes to your website, send out emails, generate reports, manage your social media and develop customer experiences. We’re huge fans of HubSpot — it allows you to do all of the above and more. No need to rely on agencies or developers to get stuff done!

Stop being held back by resourcing constraints

There’s nothing worse than spotting an opportunity to take advantage of, only to find out nobody in the team has time to work on the campaign or programme. Or, even worse, being told your agency can only schedule the work in the next two weeks.

Time is money — and you can’t wait — even if an employee is off sick. And if someone on the team doesn’t know how to set something up in HubSpot, why should that hold your brand and company back?

As most projects have dependencies, (for example, not being able to create the landing page until the copywriter has written the copy) you may diligently book resources, but if someone misses their deadline then you lose all the time you had booked — and miss your own deadline.

This is where brands and companies can take advantage of the gig economy. If you’re using HubSpot, you can use onthebench.io to find certified experts who are available in real time to do the things you need to do, as and when you need them done.

Become a growth hacker, look for opportunities

There is nothing wrong with a good old 12-month marketing plan, and this should form the foundation of your growth. People know what to do and when to do it and you have a steady flow of activity.

But some of the greatest opportunities for growth are spotted when something happens in the macro or micro environment. Maybe a competitor has done something wrong, or a great article about your industry was just published and has gone viral. Whatever it is, you need to read a lot and search for growth opportunities.

What are you doing to grow?

A philosophy I adopted years ago, is that at the end of each day, I must be able to answer the question “what is the one external thing did I do today to grow the brand?”

I can easily answer what I’ve done every day, but so much of it comprises internal processes that take up time but get nothing out to the market. For example, you can spend weeks finding and interviewing agencies, or days getting input on a blog post from internal stakeholders. All of these things keep you busy —  but don’t get anything out to the market.

Make the pledge today to get at least one thing out to market every day — Because no matter how small, by getting something out, you are increasing the chances of growing.

Author: Daryn Smith