Conversion Optimization Audit

Using HubSpot, your goal is likely to convert as many visitors to leads, qualify leads and generate customers.

Drawing from 6+ years experience with B2B lead generation in different industries, I will analyze the conversion points on your website, have a look at their performance and identify frictions (flywheel) or where your funnel is "leaky".

"Broken" conversion points could be:
• Chat/bot copy that is not aligned with your buyer's journey
• Landing page design
• Missing conversion points
• Email nurturing copy and timing

This bundle includes:
✔️ Briefing call to align on conversion definition and goal
✔️ Audit of relevant conversion points throughout website and their performance
✔️ Documentation of suggested action items and hypotheses to improve performance

Karsten Köhler ❤ Marketing Strategy

ABOUT ME

Before starting advising companies on their marketing strategies, I built and scaled HubSpot’s marketing in the German-speaking countries. Starting as a team of 1 in 2016, I managed all marketing channels and was responsible for aggressive and increasing qualified lead targets. When HubSpot’s Berlin office opened in 2017, I helped set the foundation for lasting growth in DACH.

Before HubSpot, I developed strategies for B2C & B2B companies, ranging from small businesses to “hidden giants”. This time at Berlin-based agency Crispy Content was where I started gathering data points from different industries - which now enables me to find the best solution for my clients.

I draw from 10 years of editorial experience. I'm well known for his high standards in B2B content production – having worked as a journalist, managing editor, content marketer and guiding content vendors.

REFERENCES

Gregor Hufenreuter, Director Sales DACH @ HubSpot, ex SugarCRM and Zanox
“Karsten has created a rock-solid foundation for our marketing and consequently sales efforts in DACH, building up a lead generation machine that is supporting a rapidly growing sales team.”

Ben Harmanus, Marketing Director @ konversionsKRAFT, ex Unbounce
“Repeatedly proved that he was able to find a fitting solution – based on research. [...] Karsten is a delightful data-driven content creator & analyst”

Florian Strunch, CEO @ ampere.cloud, ex adidas, Zalando & Axel Springer
“Able to scale content production, increase internal awareness and shape the role of corporate procurement. I recommend Karsten to anyone who's looking for B2B marketing consulting.”

CERTIFICATIONS

• HubSpot Content Marketing Certification
• HubSpot Email Marketing Certification
• HubSpot Growth-Driven Design Certification
• HubSpot Inbound Certification
• HubSpot Inbound Marketing Certification
• HubSpot Inbound Sales Certification
• HubSpot Sales Enablement Certification
• HubSpot Social Media Certification
• HubSpot Contextual Marketing Certification
• HubSpot Marketing Software Certification
• HubSpot Sales Software Certification

• University of California, BerkeleyX | Competitive Analysis and Market Segmentation
• University of California, BerkeleyX | Marketing Measurement Strategy
• University of California, BerkeleyX | Price and Promotion Analytics

• Level 5 Award in Management and Leadership | Chartered Management Institute
• Management and Leadership: Leading a Team | The Open University

• University of Helsinki | Elements of AI
• Intermediate Python for Data Science | DataCamp