Conversion Optimization Audit



Karsten Köhler

Untiered HubSpot Agency

About This Gig

Using HubSpot, your goal is likely to convert as many visitors to leads, qualify leads and generate customers.

Drawing from 6+ years experience with B2B lead generation in different industries, I will analyze the conversion points on your website, have a look at their performance and identify frictions (flywheel) or where your funnel is "leaky".

"Broken" conversion points could be:
• Chat/bot copy that is not aligned with your buyer's journey
• Landing page design
• Missing conversion points
• Email nurturing copy and timing

This bundle includes:
✔️ Briefing call to align on conversion definition and goal
✔️ Audit of relevant conversion points throughout website and their performance
✔️ Documentation of suggested action items and hypotheses to improve performance


Karsten Köhler ❤ Marketing Strategy


Before starting advising companies on their marketing strategies, I built and scaled HubSpot’s marketing in the German-speaking countries. Starting as a team of 1 in 2016, I managed all marketing channels and was responsible for aggressive and increasing qualified lead targets. When HubSpot’s Berlin office opened in 2017, I helped set the foundation for lasting growth in DACH.

Before HubSpot, I developed strategies for B2C & B2B companies, ranging from small businesses to “hidden giants”. This time at Berlin-based agency Crispy Content was where I started gathering data points from different industries - which now enables me to find the best solution for my clients.

I draw from 10 years of editorial experience. I'm well known for his high standards in B2B content production – having worked as a journalist, managing editor, content marketer and guiding content vendors.


Gregor Hufenreuter, Director Sales DACH @ HubSpot, ex SugarCRM and Zanox
“Karsten has created a rock-solid foundation for our marketing and consequently sales efforts in DACH, building up a lead generation machine that is supporting a rapidly growing sales team.”

Ben Harmanus, Marketing Director @ konversionsKRAFT, ex Unbounce
“Repeatedly proved that he was able to find a fitting solution – based on research. [...] Karsten is a delightful data-driven content creator & analyst”

Florian Strunch, CEO @, ex adidas, Zalando & Axel Springer
“Able to scale content production, increase internal awareness and shape the role of corporate procurement. I recommend Karsten to anyone who's looking for B2B marketing consulting.”


• HubSpot Content Marketing Certification
• HubSpot Email Marketing Certification
• HubSpot Growth-Driven Design Certification
• HubSpot Inbound Certification
• HubSpot Inbound Marketing Certification
• HubSpot Inbound Sales Certification
• HubSpot Sales Enablement Certification
• HubSpot Social Media Certification
• HubSpot Contextual Marketing Certification
• HubSpot Marketing Software Certification
• HubSpot Sales Software Certification

• University of California, BerkeleyX | Competitive Analysis and Market Segmentation
• University of California, BerkeleyX | Marketing Measurement Strategy
• University of California, BerkeleyX | Price and Promotion Analytics

• Level 5 Award in Management and Leadership | Chartered Management Institute
• Management and Leadership: Leading a Team | The Open University

• University of Helsinki | Elements of AI
• Intermediate Python for Data Science | DataCamp

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Live Since

August 27th 2019

Main Contact



Karsten Köhler

You won’t be charged yet