Lead Magnet Strategy - Idea Generation & Planning


Lucy Fuggle Consulting

HubSpot Agency

About This Gig

Ebooks, resources, whitepapers, checklists... lead magnets are one of the best ways to dramatically increase your leads and get your brand in front of a wider audience. But they take thought and consideration to get right.

With this package, I'll help you pinpoint exactly what your next best lead magnet will be – and how to implement it to make it a success. I know what works for businesses like yours and can pass on my learnings from the 40+ lead magnets I've supervised and created so far.

My expertise is in content creation for natural and long-term organic traction, so you can trust that you next lead magnet will be SEO-optimized – as well as delivering massive value to your audience.

If you love the strategy and idea, we can also work together to create the lead magnet as a separate bundle. Most of my clients work with me long-term and provide much of my new work via referrals.

Checklist Of Deliverables

I'll work with you to:

  1. Think up your next lead magnet concept, delivering you a shortlist of ideas to choose from.
  2. Carry out SEO research to ensure your chosen lead magnet idea fits your business, audience, and goals seamlessly.
  3. Create a step-by-step plan of how to create the lead magnet, including my recommendations on how to access top results.
  4. Know how to create a landing page for your lead magnet with HubSpot and measure results on reporting dashboards.
  5. Get ideas on how to distribute your lead magnet via email, social, PR, and your other go-to channels.


  • I won't create your lead magnet for you in this project. This bundle is for idea generation and scoping and I will only deliver you the idea and strategy for execution. You can then create your lead magnet yourself, by hiring another expert, or by hiring me for a new project (I'd be happy to continue our collaboration!)

Information needed from you to do this job

  • Link to your website
  • Access to HubSpot so I can see which content is performing well or where opportunities are
  • Access to Google Analytics to identify opportunities


Why work with me? I've created lead magnets that bring companies 100,000+ downloads and deliver tens of thousands of new leads. My expertise is in working with B2B and SaaS/tech brands, so if that matches your business – all the better!

Examples Of Work

You won’t be charged yet


Once Off

Delivery Time

1-2 Weeks


Full HubSpot Stack


Planning & Strategy



Live Since

November 1st 2019

Main Contact



Lucy Fuggle Consulting

You won’t be charged yet