Lead Scoring in HubSpot Marketing Professional & Enterprise
About This Gig
Hermitcrabs will construct a lead scoring system to help you qualify and assess leads. This is most useful for your company with a good lead flow.
If you don't have enough leads this may not be right fit for you. But will coach you on identifying and applying prospect fit criteria through the sales team.
Checklist Of Deliverables
HubSpot allows you to create scoring criteria based on virtually any of the default or custom Contact, Company, or Deal properties.
We will set up a lead score based on the following HubSpot functionality.
1. Demographic Score
2. Firmographic Score
3. Decaying Actions
5. Automation (based off scoring)
6. Completion Actions
7. Automation Rules / etc
This is a one-time activity. Will not update your model on regular basis or based on the model works or no
Information needed from you to do this job
Let’s start with the basics. A ‘lead score’ should consist of 2 main parts: (1) a score of the lead’s actual engagement with your company and marketing efforts and (2) a score based on the lead’s similarity to one of your target markets or demographics.
Need 2-3 Zoom meeting to understand your requirements better.
Need your help in building a lead scoring model
While lead scoring is a fundamental part of being a data-driven digital marketer, the specific lead scoring functionality can vary greatly between different platforms. You can choose us because Hermitcrabs team has built 100's of the lead scoring model in HubSpot,
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